Sam Lim Achatz (@iamsamlim) is an expert idea generator & cultural sounding board for brands.  With 18 years of experience in the women’s lifestyle, fashion, and beauty industries, Samantha is a seasoned Creative and Brand Marketing Expert with a keen understanding of cultural trends and consumer behavior. Her career spans executive leadership roles in  brand strategy & partnerships, creative development, digital content, and experiential marketing. She believes in the transformative power of design to create dynamic brand experiences for influential audiences. As  an angel investor and advisor, she focuses on providing strategic guidance in early-stage, high-growth companies in women’s lifestyle, tech, and wellness sectors.